Our in-house retail team consists of over 600 professional merchandisers nationwide. The Pet Firm’s dedicated retail process improves sales a documented 7-10%. Our account managers and corporate retail team work with you to employ proven methods and strategies geared towards optimizing the potential of your product(s).

While in the stores the team utilizes our industry leading "hands on" approach to solve problems, report findings and drive sales. They are your store-level eyes and ears, providing:

Our collaborative approach will uniquely promote your product in various ways and help you get the best “bang for your buck”:

1. Full coverage in all Pet Specialty retailers with our own employees
Continuity Coverage
Complete Category Resets
New Item Cut ins
Placement of IRC coupons and POS material
Fixture and Display Implementation


2. Value Added Services
Targeted and measurable retail goals
Competitive intelligence; what you need to know about the category and the retailer
Optimize and ensure best product and display placement
Looking for opportunities to improve visibility of your product


3. Highly Trained Animal Loving Employees
Employees receive ongoing interactive training
Pet Firm employees exhibit product knowledge and are well versed at suggestive selling
Pet Firm provides product training for store associates and management


4. Store Level Relationships
Our organization utilizes store level relationships to understand store needs and maximize sales
Work with stores to resolve no scans, and slow sellers


5. Store operations knowledge
POG integrity and POS execution
On hand integrity and out of stock resolution
New item “speed to shelf” excellence
Endcap implementations
Powerwing placements
Pallet Drop locations