To be the premier pet specialty broker by providing unsurpassed service and facilitating positive relationships between our principal partners and retailers.

Founded in 2002, The Pet Firm has enabled vendors to realize their true sales potential through product development, promotion implementation, and strategic retail relationships and product knowledge.

We use our strategic relationships to move your products from concept to market in record time because our retail partners trust our expertise to bring exceptional products to their shelves.

Our team possesses over 100 combined years of experience in the pet specialty channel. Our strong relationships with pet specialty retailers, distributors, and independent retailers allows us to position your product for success. Our unique partnerships enable us to understand industry trends, marketing tactics, and key strategies to maximize sales. Our internal network provides invaluable communication between corporate and store level regarding trends and initiatives.