About Us


 

 

Who We Are

 

The Pet Firm is dedicated to Pet Specialty sales and promoting partner products in many retail environments. We are pet product experts! Our experience with major retailers gives us and our partners a competitive edge in the industry.

We can help you take your product from concept to shelf. Our team will successfully help you navigate each step of the process. We excel at promoting sales success when your concept reaches the market. 

The Pet Firm is the fastest growing full service Pet Specialty broker world wide. We are a one stop shop for all your service needs. The Pet Firm will drive sales and put to work our capabilities for you: 

  • Corporate Level Sales
  • Product Marketing
  • In-Store Merchandising
  • New Item Cut-In
  • Category Resets
  • POP Placement
  • Data Collections
  • In-Store Demos
  • Business Analysis
  • Analytical Support

 

Nationally and across Canada and Puerto Rico, we employ over 2,500 field representatives to service our partners' in store needs. Most of our Merchandiser and Demo Brand Ambassadors are Pet Firm employees rather than independent contractors. This enables us to maintain dedicated employees that are committed to the success of The Pet Firm and its partners. 

Each month, we visit all major pet specialty stores, giving us the unique ability to build relationships with store level management and associates. It also provides us with store level information on a monthly basis. Our national sales team will call on over 300 distributors.

Our dedicated team of Sales Professionals have offices near PetSmart, Petco, Pet Supplies Plus and various major distributors. This strategic placement allows us to maintain up to the minute vital information and initiatives, as well as quick resolution of any issues that may arise.

The Pet Firm's desire to be on the leading edge of technology led us to the development of Fetch. Fetch is our state of the art, proprietary, web-based reporting system. It allows real time feedback between our Field Representatives, our partners, and our corporate offices. 

We have a track record of proven success.

If you want to promote your product and drive sales, consider a partnership with The Pet Firm.